I can imagine the pitch meeting for this:
Suit #1 - "Ok guys, how 'bout we bring in one of the hottest upcoming new bands, that the kids all go crazy over?"
Suit #2 - "Yeah, who do you have in mind?"
Suit #1 - "I'm thinking Green Day!!!"
(Loud cheers from the rest of the board room, including such comments as "I think my kid loves them!" "They don't do rap, do they?" and "Why is he thinking about Green Bay?"
Boss Suit - "Knurlman, I see big things in your future!"