Chuck_IV Posted October 1, 2019 Posted October 1, 2019 NEW YORK -- The National Hockey League (NHL?) today announced it has entered into a two-year, cross-platform marketing and promotional partnership with five-time Grammy Award-winning band Green Day. To launch the partnership, NHL fans will get a sneak peek to a yet to be released song called "Fire, Ready, Aim," off Green Day's forthcoming thirteenth studio album, "Father Of All… " (Reprise/Warner Records), which will serve as the opening theme song for NBCSN's Wednesday Night Hockey, debuting with the New Jersey Devils vs. Philadelphia Flyers game on Wednesday, Oct. 9, at 7:30 p.m. ET on NBCSN. In addition, "Fire, Ready, Aim" will be featured on NHL on NBC broadcasts throughout the 2019-20 season. https://www.nhl.com/news/nhl-green-day-two-year-partnership/c-309587012 Sent from my iPhone using Blueshirts Brotherhood mobile app powered by Tapatalk
ThirtyONE Posted October 1, 2019 Posted October 1, 2019 Classic NHL partnership with a band that's 20 years beyond their prime lol. I'm surprised it's not 5 for Fighting honestly.
Supernaut Posted October 1, 2019 Posted October 1, 2019 I thought it would have been Barenaked Ladies.
BrooksBurner Posted October 1, 2019 Posted October 1, 2019 As bad a pick as the continuously bad Superbowl halftime picks.
Slobberknocker Posted October 1, 2019 Posted October 1, 2019 would have been better off with timberlake and jackson
Dr. Jimmy Posted October 1, 2019 Posted October 1, 2019 I can imagine the pitch meeting for this: Suit #1 - "Ok guys, how 'bout we bring in one of the hottest upcoming new bands, that the kids all go crazy over?" Suit #2 - "Yeah, who do you have in mind?" Suit #1 - "I'm thinking Green Day!!!" (Loud cheers from the rest of the board room, including such comments as "I think my kid loves them!" "They don't do rap, do they?" and "Why is he thinking about Green Bay?" Boss Suit - "Knurlman, I see big things in your future!"
Parsley Posted October 1, 2019 Posted October 1, 2019 Classic NHL partnership with a band that's 20 years beyond their prime lol. I'm surprised it's not 5 for Fighting honestly. Thought the same thing. Sad. Plenty of better 90s bands they could have bought a partnership with. Lol. Sent from my iPhone using Blueshirts Brotherhood mobile app powered by Tapatalk
4EverRangerFrank Posted October 1, 2019 Posted October 1, 2019 @Dr. Jimmy - that was funny. I'd be impressed if they could have reunited Crosby, Stills, Nash and Young or Led Zeppelin, Pink Floyd even!
NYR2711 Posted October 2, 2019 Posted October 2, 2019 They are terrible, there were so many better bands they could have worked with. Hell, Id rather have Snoop Dog over Green Day.
SaveByRichter35 Posted October 3, 2019 Posted October 3, 2019 I heard about this yesterday on NHL SiriusXM. They're actually big hockey fans. They were supposed to have a similar gig a few years ago, I don't remember what year exactly, but it got canned because Billy Joe got sick or injured...something along those lines. They're basically making up for that.
Kevin Posted October 3, 2019 Posted October 3, 2019 I don't think this is a big a swing and miss as some of you are saying. The NHL fan demographic is white males. A large portion of the people buying tickets are probably between 35-55 which is right in line with Green Day's popularity.
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