Pete Posted May 6, 2013 Share Posted May 6, 2013 The secret behind the ad's wizardry is a lenticular top layer, which shows different images at varying angles. So when an adult?or anyone taller than four feet, five inches?looks at it they only see the image of a sad child and the message: "sometimes, child abuse is only visible to the child suffering it." But when a child looks at the ad, they see bruises on the boy's face and a different message: "if somebody hurts you, phone us and we?ll help you" alongside the foundation's phone number. http://gizmodo.com/this-ad-has-a-secret-anti-abuse-message-that-only-kids-493108460?utm_campaign=socialflow_gizmodo_facebook&utm_source=gizmodo_facebook&utm_medium=socialflow -- That's awesome. Link to comment Share on other sites More sharing options...
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