Pete Posted May 6, 2013 Share Posted May 6, 2013 The secret behind the ad's wizardry is a lenticular top layer, which shows different images at varying angles. So when an adult?or anyone taller than four feet, five inches?looks at it they only see the image of a sad child and the message: "sometimes, child abuse is only visible to the child suffering it." But when a child looks at the ad, they see bruises on the boy's face and a different message: "if somebody hurts you, phone us and we?ll help you" alongside the foundation's phone number. http://gizmodo.com/this-ad-has-a-secret-anti-abuse-message-that-only-kids-493108460?utm_campaign=socialflow_gizmodo_facebook&utm_source=gizmodo_facebook&utm_medium=socialflow -- That's awesome. Link to comment Share on other sites More sharing options...
Jules Posted May 6, 2013 Share Posted May 6, 2013 Incredible marketing. Powerful message and amazing delivery. Link to comment Share on other sites More sharing options...
Morphinity 2.0 Posted May 6, 2013 Share Posted May 6, 2013 That's an awesome concept. Really powerful stuff. Link to comment Share on other sites More sharing options...
Patrick Bateman Posted May 6, 2013 Share Posted May 6, 2013 Bunch of kids are gonna call because their parents wouldn't let them use their iPhone at the dinner table Link to comment Share on other sites More sharing options...
Puck Head Posted May 6, 2013 Share Posted May 6, 2013 I'd have to say that's simply amazing. Link to comment Share on other sites More sharing options...
Pete Posted May 6, 2013 Author Share Posted May 6, 2013 Lenticular printing has been around for years now, but it's remarkable (or is it?), that it took so long of an ad like this to come out. Link to comment Share on other sites More sharing options...
josh Posted May 6, 2013 Share Posted May 6, 2013 Pete, what's it look like for you? Link to comment Share on other sites More sharing options...
Pete Posted May 6, 2013 Author Share Posted May 6, 2013 Pete, what's it look like for you? I can't read. Link to comment Share on other sites More sharing options...
quick release Posted May 7, 2013 Share Posted May 7, 2013 Really cool. Link to comment Share on other sites More sharing options...
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