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Mets Looking To Update Team Brand

Lord Al

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The New York Mets, which were acquired before this season by billionaire financier Steve Cohen, have brought in Range Media Partners to “evolve” the baseball team’s brand.

Range is a startup management firm founded a year ago with initial funding from Cohen’s Connecticut-based venture fund, Point72 Ventures. The company has two key partners in the Mets branding effort: sports marketing and analytics specialist 4FRONT and branding agency Base Design.

According to the official announcement, the objective is to “evolve the Mets brand and accelerate innovation and engagement across the organization.” Range’s role will be to “merge the realms of sport and entertainment in new and original ways,” by integrating the iconic Mets brand into film, television, fashion, social media and music.

Link: https://deadline.com/2021/09/new-york-mets-range-media-partners-evolve-brand-1234845835/

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