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Nike: Sexist?


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A controversial Olympics-inspired Nike t-shirt is on the market emblazoned with the phrase "Gold Digging." Since the garment is only available for women, fashion bloggers and the Twittersphere are calling it sexist. Apparently only women--or female Olympians--are gold diggers.


Was there not another more positive, inspiring phrase Nike could have printed on these women's tees? "Reach for the Gold," "Go for the Gold," or "Good as Gold," would have gotten the point across in Nike's trademark "Just Do It" sort of way.



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