If you want to watch Premiere League here in Norway you have to have a full subscription on the app "Viaplay" which costs around 80$. If you want to watch series, films and all other sports on their app you pay "only" 40$, but there's no way to pay for only PL.
Now it's estimated that around 200k (out of 2m in the country) households use IPTV and rapidly increasing. It's like they've learned nothing from the music industry. If you charge the customers too much, even when you have monopoly, they will find other options.