It's just a total mess and it doesn't come as a surprise at all. The new owners came in with the most arrogant attitude I've ever seen, fired basically everyone from the top (Marina, Cech) to physio's and scouts, while constantly throwing shots at the previous owner and regime - which was extremely successful and highly loved by the fans.
https://www.football.london/chelsea-fc/news/behdad-eghbali-chelsea-fans-potter-26305170
This article from February last year was a real eye-opener for me. It made me realize how fucking screwed we are with this lot, and that there's probably no way out of this mess because of their arrogance.
This is a quote from Eghbali from back in December 2022. It's hilarious to think that Eghbali and Boehly has the audacity to question Roman's management of the club - especially the footballing and sporting side of it. Roman bought the Club in 2003 after we finished 4th - the next three seasons we finished 2nd, 1st, 1st. First two seasons under Boehly and co. we're looking at 12th and somewhere between 7th-11th.
All about the revenue/money in their pockets. If they make a profit every year while we finish 10th they would be happy, where as Roman didn't give a shit about losing money as long as we were winning. I know we got spoilt by Roman, but as owners you need to find that middle-ground. Success on the pitch has to be main goal, and it doesn't feel like that with these new owners.
And their way to improve on the pitch is by using data. It might work in some sports like baseball and American football - but it just doesn't work like that in football. Data driven recruiting is what got us this horrible squad of overpriced and overrated young "talents". Buying only 18-22 year olds in hope of re-selling them with profit later on is not a suitable way to build a successful football club. That's how you end up as a team like Brighton, which for some strange reason seems to be the goal of these owners. Their obsession with Brighton is so fucking weird.
Honestly it's just fascinating. They bought one of the most successful football clubs for the past 20 years and said "The previous owners had no idea what they were doing, we're so far ahead of everyone. We'll fix this" even though it didn't need fixing and now they managed to destroy the club in under 2 years.