The Greenville Road Warriors announced that they will now be known as the Greenville Swamp Rabbits.
The Road Warriors came to Greenville in 2010 and were purchased by current owner, Fred Festa, chairman & CEO of W.R. Grace and Co., in 2012. Since their arrival, the team has been embraced by the Greenville community, making the rebranding a logical transition for the team. After signing a new five year lease with the Bon Secours Wellness Arena in March 2015, the timing was ideal to strengthen the team’s ties to Greenville and the surrounding communities. The Swamp Rabbits represent a piece of Greenville history that not only pays homage to the legacy of the historic train line, but also provides a brand that better appeals to fans of all ages.
What a name.