A New Name for the ACC: MLSE Agrees to New Rights Deal with Scotiabank

Maple Leaf Sports & Entertainment has agreed to a landmark 20-year sponsorship agreement with Scotiabank to rename the Air Canada Centre, TSN has learned.

 

The agreement is worth about $800 million (Canadian), according to three sources familiar with the matter. Under MLSE?s previous agreement with Air Canada, struck in 1999, the airline paid about $4 million per year.

 

The agreement with Scotiabank, which will see the downtown Toronto arena renamed the Scotiabank Arena next July 1, is believed to be the highest-priced annual building and team sponsorship in North American sports history.

http://www.tsn.ca/mlse-agrees-to-record-arena-rights-deal-with-scotiabank-1.842133

?

I know arenas change title sponsors all the time, but this one is gonna be weird. Especially given the recent association with Scotiabank and the Senators.

I'm like, "wasnt is already called scotiabank arena"

then read it.

yeah, weird.

freaking canucks

I know arenas change title sponsors all the time, but this one is gonna be weird. Especially given the recent association with Scotiabank and the Senators.

Meh, just not a lot of big time Canadian sponsors, now three sponsors for 6 pro arenas...

Scotiabank Place (Sens) ended in 2013, now Canadian Tire is the sponsor.

Scotiabank Saddledome (Flames)

and now Scotiabank Centre?? (Leafs)

Bell Centre (Habs)

Bell MTS Place (Jets)

Rogers Arena (Nucks)

Rogers Place (Oilers)